ID Platform
ID platform is a tool that developers utilize to execute identity-related tasks from the back end, such as preventing fraud and creating cases for identity management.
Role
UX/UI Designer
UX Researcher
Responsibility
UX research, UX/UI design, strategy
Background
-
Functions and capabilities scattered across platforms
-
Fragmented user journeys
-
Results over quality
-
Streamline E2E process
Phase
.png)
Discovery research
Strategy work
-
Jobs to be done
-
Collaboration with product and tech
-
Creating a shared vision and understanding of the problem space
-
-
Opportunity mapping
-
​Narrowing down JTBD findings
-
Opportunity mapping workshop:
-
Top 10 list
-
2024 roadmap
-
-
Tactical work
-
In-depth interviews
-
Disconnected experiences​
-
Time-consuming navigations
-
Lack of clarity
-
Problem space
-
Suffers from incoherence, time-consuming navigation, and lack of clarity regarding action points across the interface​
-
Need for streamlined navigation, efficiency, and productivity for developers
Design solution
Centralized platform experience
Efficient information architecture
Clear calls to action
Design solution
.png)
.png)
Results
60%
Reduction in time spent onboarding
+29
Net promoter score (NPS)
Consulutation request from similar platforms
Delivering the designs
-
Determining MVP and MVP+ scope with tech and product partners
-
Office hours with design systems team to create customized web components