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ID Platform

ID platform is a tool that developers utilize to execute identity-related tasks from the back end, such as preventing fraud and creating cases for identity management. 

Background

  • Functions and capabilities scattered across platforms

  • Fragmented user journeys

  • Results over quality

  • Streamline E2E process

Phase

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Discovery research

Strategy work

  • Jobs to be done

    • Collaboration with product and tech

    • Creating a shared vision and understanding of the problem space

  • Opportunity mapping

    • ​Narrowing down JTBD findings

    • Opportunity mapping workshop:

      • Top 10 list

      • 2024 roadmap

Tactical work

  • In-depth interviews

    • Disconnected experiences​

    • Time-consuming navigations

    • Lack of clarity

Problem space

  • Suffers from incoherence, time-consuming navigation, and lack of clarity regarding action points across the interface​

  • Need for streamlined navigation, efficiency, and productivity for developers

Design solution

Centralized platform experience

Efficient information architecture

Clear calls to action

Design solution

Before

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After

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Results

60%

Reduction in time spent onboarding

+29

Net promoter score (NPS)

Consulutation request from similar platforms

Delivering the designs

  • Determining MVP and MVP+ scope with tech and product partners

  • Office hours with design systems team to create customized web components

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