Your data, your control: Personal settings
Empowering commercial banking clients by giving them control over their personal data and communication preferences.
Background
Limited control over personal data and preferences
The existing personal settings in the current platform were limited due to:
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No system of record for non-legal roles
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No verification process
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Multiple digital credentials for a single identity
Our goal was to make users the primary source of their own contact data, not only to collect the most relevant data from them but also to empower them with greater control over their personal data, thereby fostering trust and transparency throughout the experience.
Phase
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Understanding the user persona


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Multi-user flow: Current vs. Post-migration state

UX Strategy
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Advocating for and executing user research for a high-risk, multi-user system migration
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Centralized self-service platform
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Providing control over their own personal data
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Reducing the time spent updating information via associates
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Concept testing
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Participants:
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Client/TM associates who work with clients who have multiple digital credentials
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1:1 user interviews + TM panel meeting
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Multiple entities living under 1 digital identity
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Freedom to change org view
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Verified contact information
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Self-serve edit/delete options
Concept testing findings
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Positive response to the self-service platform
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Negative reaction to merging separate entities into one space
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Risk of data mix-ups & miscommunication
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Restricted access & ownership of accounts
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Design solutions
Enable optional consolidation for related entities
(pre-entry to settings page)
Create a secure personal settings space with role-based access controls (Admin overview)
Pivot
New scope for the MVP
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Tech constraints on data consolidation
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Data privacy requirements
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Frequent change in delivery timeline
Design
Scoping the new MVP


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Next Steps
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Ensure design pattern consistency with other platform designers
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Align with the data/cyber team on constraints, requirements